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Ebook Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition) - Terence A. Shimp, J. Craig Andrews

Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing.

Từ khóa: Integrated marketing communications, Terence A. Shimp, J. Craig Andrews, The communications process, Consumer behavior, Advertising management, Sales promotion management, Traditional advertising media