Ebook Global marketing (Sixth edition) - Svend Hollensen

Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.

Từ khóa: Global marketing, Global marketing (Sixth edition), Svend Hollensen, The global marketing plan, Global experiential marketing, The virtual value chain, The transaction cost analysis model