Học liệu mở

Ebook Integrated marketing communications (Second edition) - David Pickton, Amanda Broderick

Ebook "Integrated marketing communications (Second edition)" takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual route map throughout the book.

Từ khóa: Integrated marketing communications, Integrated marketing communications (Second edition), David Pickton, Amanda Broderick, Integrated marketing communications process, Managing integrated marketing communications planning, The integrated marketing communications mix