Học liệu mở

Ebook Planning and management of meetings, expositions, events and conventions (Global edition) - George G. Fenich, Ph.D.

Ebook "Planning and management of meetings, expositions, events and conventions (Global edition)" is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions.

Từ khóa: Planning and management of meetings, George G. Fenich, Ph.D., Management of expositions, Management of events, Management of conventions, Stakeholder management, Event program planning, Food and beverage planning