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Ebook Strategic marketing management (8th edition) - Alexander Chernev

Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

Từ khóa: Strategic marketing management, Strategic marketing management (8th edition), Alexander Chernev, Strategic marketing, Marketing management, Packaged-goods manufacturers, Value-added service providers