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Ebook Strategic marketing management: Part 1

Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.

Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix