Ebook Strategic Marketing Planning: Part 1

Ebook Strategic Marketing Planning: Part 1 presents the following content: Strategic marketing planning and the marketing plan; Marketing auditing and the analysis of capability; Segmental, productivity and ratio analysis; Approaches to competitor analysis. Please refer to the documentation for more details.

Từ khóa: Ebook Strategic Marketing Planning, Strategic Marketing Planning, The marketing plan, Marketing auditing, Approaches to competitor analysis