Ebook Strategic Marketing Planning: Part 2

Ebook Strategic Marketing Planning: Part 2 presents the following content: Approaches to customer analysis; Missions and objectives; Market and environmental analysis; Market segmentation, targeting and positioning; The formulation of strategy 1: analysing the product portfolio. Please refer to the documentation for more details.

Từ khóa: Ebook Strategic Marketing Planning, Strategic Marketing Planning, Approaches to customer analysis, Environmental analysis, Market segmentation, Competitive advantvs/tage