- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Global marketing (Seventh edition) - Svend Hollensen
Ebook "Global marketing (Seventh edition)" value chain off ers the reader an analytic decision-oriented framework for the development and implementation of global marketing programmes. Consequently, the reader should be able to analyse, select and evaluate the appropriate conceptual frameworks for approaching the fi ve main management decisions connected with the global marketing process.
873 p cdsphanoi 28/08/2023 37 0
Từ khóa: Global marketing, Global marketing (Seventh edition), Svend Hollensen, Internationalization theories, The firm’s international competitiveness, Global marketing research, The international market selection process
Ebook Marketing research (8th edition) - Alvin C. Burns, Ann Veeck, Ronald F. Bush
Ebook "Marketing research (8th edition)" continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study...
499 p cdsphanoi 28/08/2023 85 0
Từ khóa: Marketing research, Marketing research (8th edition), Alvin C. Burns, Ann Veeck, Ronald F. Bush, Marketing research industry, Qualitative research techniques, Marketing information system, Marketing research process
Đăng nhập
Bộ sưu tập nổi bật
10 8108
12 11263
Tổng hợp tài liệu Toán học hay
11 9350
Giáo trình ngành Công tác xã hội
19 13325