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Ebook Strategic marketing management: Part 2
Ebook Strategic marketing management: Part 2 includes contents: Chapter 9 marketing implementation; chapter 10 product management and development; chapter 11 the management of services and not-for-profit marketing; chapter 12 branding and brand management; chapter 13 the promotional mix; chapter 14 pricing and distribution; chapter 15 direct marketing; chapter 16 the application of strategic marketing to various business contexts; chapter 17...
258 p cdsphanoi 28/08/2023 63 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, Product management, Not-for-profit marketing, Direct marketing
Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p cdsphanoi 28/08/2023 66 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Ebook Global logistics: New directions in supply chain management (Fifth edition) - Part 1
Part 1 of ebook "Global logistics: New directions in supply chain management (Fifth edition)" presents the following content: trends in the supply chain; new directions in logistics; formulating logistics strategy; agile supply chain operating environments – avoiding implementation pitfalls; time compression in the supply chain; strategic supply chain management - the power of incentives;...
250 p cdsphanoi 24/07/2023 40 0
Từ khóa: Ebook Global logistics, Global logistics, New directions in supply chain management, The supply chain, Formulating logistics strategy, Agile supply chain operating environments, Strategic supply chain management
Ebook Strategic Management (2nd edition): Part 1
Ebook Strategic Management (2nd edition): Part 1 presents the following content: Strategic management and its context; Corporate strategy. Please refer to the documentation for more details.
171 p cdsphanoi 24/07/2023 30 0
Từ khóa: Ebook Strategic Management, Strategic Management, Functional strategies, Strategic options, The role of the parent company
Ebook Strategic Management (2nd edition): Part 2
Ebook Strategic Management (2nd edition): Part 2 presents the following content: The firm: resources, capabilities and competitive advantage; Strategies for cost advantage and differentiation advantage; Competing in global markets. Please refer to the documentation for more details.
114 p cdsphanoi 24/07/2023 32 0
Từ khóa: Ebook Strategic Management, Strategic Management, Competing in global markets, Managing strategic change, Strategies for cost advantage
Ebook Strategic supply management: Principles, theories and practice - Part 1
Ebook Strategic supply management: Principles, theories and practice - Part 1 presents the following content: Abbreviations, the supply challenge, the evolution of purchasing and supply management, the make–buy decision: a theoretical perspective, sourcing strategies and supply chain configurations, strategic supplier selection, supplier development, supply strategy: the development of the strategic supply wheel, aligning supply with...
221 p cdsphanoi 29/06/2023 41 0
Từ khóa: Ebook Strategic supply management, Strategic supply management, Fundamentals of supply, Developing supply strategy, Supply challenge, Sourcing strategies
Ebook Strategic supply management: Principles, theories and practice - Part 2
Ebook Strategic supply management: Principles, theories and practice - Part 2 presents the following content: Chapter 14 environmental and ethical issues in supply management, chapter 15 involving suppliers in new product development, chapter 16 public and regulated supply management, chapter 17 electronic supply, chapter 18 the relevance of commodities, chapter 19 services procurement, chapter 20 the future – a trajectory for supply...
116 p cdsphanoi 29/06/2023 43 0
Từ khóa: Ebook Strategic supply management, Supply chain management, Strategic supply management, Regulated supply management, Electronic supply
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