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Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p cdsphanoi 28/08/2023 67 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Ebook Marketing research (8th edition) - Alvin C. Burns, Ann Veeck, Ronald F. Bush
Ebook "Marketing research (8th edition)" continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study...
499 p cdsphanoi 28/08/2023 85 0
Từ khóa: Marketing research, Marketing research (8th edition), Alvin C. Burns, Ann Veeck, Ronald F. Bush, Marketing research industry, Qualitative research techniques, Marketing information system, Marketing research process
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