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Ebook Integrated marketing communications (Second edition) - David Pickton, Amanda Broderick
Ebook "Integrated marketing communications (Second edition)" takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit. Each model is clearly displayed graphically at the beginning of each part to provide a visual route map throughout the book.
801 p cdsphanoi 28/08/2023 40 0
Từ khóa: Integrated marketing communications, Integrated marketing communications (Second edition), David Pickton, Amanda Broderick, Integrated marketing communications process, Managing integrated marketing communications planning, The integrated marketing communications mix
Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition,...
754 p cdsphanoi 28/08/2023 36 0
Từ khóa: Integrated marketing communications, Terence A. Shimp, J. Craig Andrews, The communications process, Consumer behavior, Advertising management, Sales promotion management, Traditional advertising media
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