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Continued part 1, part 2 of ebook "Operational excellence: Using lean six sigma to translate customer value through global supply chains" provides readers with contents including: operations planning, management, and control; collecting, analyzing, and sharing information across a global supply chain; global supply-chain management integration and control;...
421 p cdsphanoi 26/04/2024 5 0
Từ khóa: Operational excellence, Lean six sigma, Translate customer value, Global supply chains, Operations planning, Capturing customer demand, Strategic inventory management
Ebook Global logistics (6th dition): Part 1
Part 1 book "Global logistics" includes content: New directions in logistics; best practices in logistics and supply chain management; trends and strategies in global logistics; incentives and the strategic management of suppliers; trends and strategies in global logistics, incentives and the strategic management of suppliers, improving management of supply chains by information technology.
271 p cdsphanoi 28/02/2024 13 0
Từ khóa: Global logistics, Improving management, Information technology, Best practices, Supply chain management, The strategic management
Lecture Supply chain management - Chapter 3: Sourcing and procurement
Lecture Supply chain management - Chapter 3: Sourcing and procurement, help students should be able to: gain the concept of sourcing, purchasing and procurement; apply the principles of the drivers of procurement value; use the procurement core-processes; approach the management of the supply base;...
46 p cdsphanoi 30/10/2023 52 0
Từ khóa: Lecture Supply chain management, Supply chain management, Sourcing and procurement, Supplier relationship management, Categories of purchasing, The firm’s strategic goals, Contract management, Logistics service outsource
Ebook Supply Chain Management and Advanced Planning - Part 1
Part 1 of ebook "Supply chain management and advanced planning: Concepts, models, software, and case studies" provides readers with contents including: basics of supply chain management; supply chain analysis; advanced planning; concepts of advanced planning systems; structure of advanced planning systems; strategic network design; purchasing and material requirements planning; transport planning for procurement and distribution;...
301 p cdsphanoi 30/09/2023 55 0
Từ khóa: Supply chain management, Advanced planning, Supply chain analysis, Advanced planning systems, Strategic network design, Material requirements planning, Collaborative planning
Ebook Global purchasing and supply management: Part 1
Part 1 book "Global purchasing and supply management" includes content: The role of the purchasing and supply functions; evolution of purchasing and supply management; strategic purchasing supply initiatives, the purchase order process, the purchase order process, creating a global vision, building rapport with suppliers, quality as a cost improvement technique.
196 p cdsphanoi 28/08/2023 76 0
Từ khóa: Supply management, Global purchasing and supply management, A cost improvement technique, Strategic purchasing supply initiatives, The purchase order process
Ebook Strategic marketing management: Part 2
Ebook Strategic marketing management: Part 2 includes contents: Chapter 9 marketing implementation; chapter 10 product management and development; chapter 11 the management of services and not-for-profit marketing; chapter 12 branding and brand management; chapter 13 the promotional mix; chapter 14 pricing and distribution; chapter 15 direct marketing; chapter 16 the application of strategic marketing to various business contexts; chapter 17...
258 p cdsphanoi 28/08/2023 63 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, Product management, Not-for-profit marketing, Direct marketing
Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p cdsphanoi 28/08/2023 66 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Ebook Strategic marketing management (8th edition) - Alexander Chernev
Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
307 p cdsphanoi 28/08/2023 41 0
Từ khóa: Strategic marketing management, Strategic marketing management (8th edition), Alexander Chernev, Strategic marketing, Marketing management, Packaged-goods manufacturers, Value-added service providers
Ebook "Quality management for organizational excellence: Introduction to total quality (Seventh edition)" coherently addresses all elements of quality management, including Lean, Six Sigma, Lean Six Sigma, and many topics that competitive books overlook. Direct and straightforward, it links “big picture” theories and principles to detailed real-world strategies and techniques. Throughout, critical thinking activities, discussion...
472 p cdsphanoi 28/08/2023 34 0
Từ khóa: Quality management for organizational excellence, Quality management, David L. Goetsch Stanley Davis, Achieving organizational excellence, Corporate social responsibility, Quality culture, Strategic management, Employee empowerment
Ebook "Strategic brand management: Building measuring and managing brand equity" looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan,...
622 p cdsphanoi 28/08/2023 32 0
Từ khóa: Strategic brand management, Building measuring, Managing brand equity, Kevin Lane Keller, Vanitha Swaminathan, Customer-based brand equity, Designing marketing programs, Integrating marketing communications
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