Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

 307 p daihocthudo 28/08/2023 38 0 Download

Ebook "Marketing research (8th edition)" continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study...

 499 p daihocthudo 28/08/2023 81 0 Download

Ebook "The public relations handbook" is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public...

 505 p daihocthudo 28/08/2023 32 0 Download

Part 1 book "Logistics management and strategy" includes content: Logistics and the supply chain, putting the end-customer first, value and logistics costs, managing logistics internationally, managing the lead-time frontier.

 197 p daihocthudo 28/08/2023 43 0 Download

Part 2 book "Logistics management and strategy" includes content: Supply chain planning and control, the agile supply chain, integrating the supply chain, purchasing and supply relationships, logistics future challenges and opportunities.

 146 p daihocthudo 28/08/2023 45 0 Download

Part 1 book "Service science and logistics informatics - Innovative perspectives" includes content: Innovation strategies and mechanisms, logistics and service innovation, logistics informatics and information logistics, service sourcing and supplier management.

 219 p daihocthudo 28/08/2023 42 0 Download

Part 2 book "Service science and logistics informatics - Innovative perspectives" includes content: Service sourcing and supplier management, service management in industries, industry service models, profession development and outlook.

 243 p daihocthudo 28/08/2023 44 0 Download

Part 1 book "The handbook of logistics and distribution management" includes content: Introduction to logistics and distribution; integrated logistics and the supply chain, customer service and logistics, channels of distribution, key issues and challenges for logistics.

 357 p daihocthudo 28/08/2023 42 0 Download

Part 2 book "The handbook of logistics and distribution management" includes content: Maritime transport, air transport, rail and intermodal transport, road freight transport - vehicle selection. cost and performance monitoring, information and communication technology in the supply chain, outsourcing management.

 308 p daihocthudo 28/08/2023 35 0 Download

Ebook "Planning and management of meetings, expositions, events and conventions (Global edition)" is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two...

 241 p daihocthudo 28/08/2023 28 0 Download

Ebook "Quality management for organizational excellence: Introduction to total quality (Seventh edition)" coherently addresses all elements of quality management, including Lean, Six Sigma, Lean Six Sigma, and many topics that competitive books overlook. Direct and straightforward, it links “big picture” theories and principles to detailed real-world strategies and techniques. Throughout, critical thinking activities, discussion...

 472 p daihocthudo 28/08/2023 31 0 Download

Ebook "Secrets of power negotiating: Update for the 21st century" reflects the brave new world in which we live. You’ll find expanded chapters on negotiating with people from other cultures. It’s what I’ve learned from conducting Power Negotiating seminars around the world, from Kuwait to Nigeria to China, and New Zealand to Iceland. As different as we are, I find that most people want the same thing from a negotiation: They want a fair...

 383 p daihocthudo 28/08/2023 28 0 Download